<aside> ✏️ Hola! I’m Federico Schenquerman — a bilingual copywriter and content strategist.
With 15+ years across advertising, product, and digital content, I write copy that’s on brand, on brief, and built for impact. From global campaigns to localized user experiences, I help brands connect with audiences across languages, platforms, and markets.
</aside>
I’m a bilingual copywriter and content strategist with a background in advertising and a focus on digital products. Over time, I transitioned into product and product marketing roles — leading content, UX, and localization strategies across web, app, and e-commerce platforms in the U.S., LATAM, and around the world.
I specialize in writing copy that’s on brand, on brief, and built for impact — whether that means launching campaigns, localizing experiences, or shaping content systems that scale. I bring a clear, collaborative approach to creative problem-solving, always grounded in audience insight, platform context, and business goals.
Creative copy. Bilingual impact. Strategic content that performs.
WING/GREY, McCann Erickson, Leo Burnett, BBDO
• Created bilingual campaigns for top brands including Pepsi, McDonald’s, Nestlé, P&G, Chrysler, Goya, CoverGirl, Johnnie Walker, and FedEx.
• Specialized in English-to-Spanish transcreation, turning strategy and emotion into culturally resonant storytelling.
• Led digital creative for 9 countries (Argentina, Chile, Colombia, Ecuador, Perú, Puerto Rico, Uruguay, US Virgin Islands, Venezuela), aligning voice and tone across regions, languages, and platforms.
• Supervised regional copywriters and owned content strategy for campaigns, banners, and on-site messaging.